What is your brand doing to grow your business? When done correctly, a strong brand can easily be your best marketing tool. It gives people a chance to meet the people behind the logo, know what values your brand represents, and feel good about supporting you. However, branding importance too often goes ignored, and it?s time to give your brand the attention it deserves.
Here are six branding statistics that illustrate the real value of a well-built brand:
More than 8 in 10 consumers make buying decisions based on trust. In a world where a company can pop up online overnight and disappear just as quickly, brands must work harder than ever to establish themselves as trustworthy.
We?re living in an era of authenticity. The majority of consumers expect brands to be transparent and honest, both of which can be achieved by being consistent and upfront.
About 4 in 5 people agree that color plays a role in brand recognition. What?s more, color can make your customers feel certain emotions and connect your brand with certain traits. For example, blue is a color that conveys trust and professionalism, while yellow is associated with fun, upbeat companies. Choose your color palette wisely.
People are visual and can form opinions based on very little information. Today, a digital presence is a huge part of branding. No one wants to enter your website that looks like it was built using GeoCities in the 1990s. Ensure your website reflects your values, company image, logo, and other elements so others can connect with your brand.
There?s a reason logos like McDonald?s, Coca-Cola, and Walmart are so recognizable: They rarely change. Because people process visual information so quickly, you need to craft a brand image that?s instantly recognizable. This is done through brand consistency - using the same colors, fonts, styles, and other visual elements across your entire portfolio.
Product selection and price aren?t enough to earn your customers? business. In fact, 77% of buyers agree that they prefer to buy from companies that share their same values. Think about it: the whole purpose of a brand is to make for an easier buying decision. When you have a well-known, likable brand, sales automatically follow. Therefore, it?s important to infuse your company values into your messaging so customers can continue connecting your name with the things that matter to them.